Olson Visual recently installed a costume exhibit at the ArcLight Hollywood for Warner Bros.’ ROCK OF AGES which incorporates a standee created by Midnight Oil Creative/LAgraphico that has an interactive green screen element for guests to pose like a rockstar. It even includes a red carpet for you to walk on!
As Summer sets in, Olson Visual continues to install unique and entertaining in-theatre costume/prop exhibits. Below are recent exhibits installed for Paramount Pictures’ THE DICTATOR and Focus Features’ MOONRISE KINGDOM.
Olson Visual is the official graphics provider for CinemaCon and as such, printed and installed most of the signage you saw at CinemaCon 2012. All the elevator doors, escalator walls, floors, mirrors and walls were decorated with graphics printed and installed by Olson Visual. How did Olson Visual install all the CinemaCon 2012 graphics at Caesar’s Palace? Click on the link below to take a short journey with us as we show you how our talented staff did it… http://www.youtube.com/watch?v=Z01e8yWHVKo&feature=youtube_gdata_player
Los Angeles is blessed with many iconic landmarks that instantly brand them as part of Hollywood’s heritage. The 89 year old Hollywood Sign is by far the most recognizable landmark which has become the symbol of all that is Hollywood (hence, the reason it’s at the top of our blog). Then there are the Movie Studio lots themselves, which are living landmarks of our Industry. Along side these Studios stand the remaining operating movie theatres that flourished during the Golden Age of film exhibition in Los Angeles.
Olson Visual is known for being the premiere graphic leader in museums and entertainment. OV knows how to decorate and adorn any event with top quality signage and is the official graphic provider for CinemaCon. All of the escalator walls, elevator doors, floors, walls and mirrors were adorned with graphics printed by Olson Visual. The crew started the installation a week prior to this major entertainment events. Every day they worked to provide the most seamless and best quality graphic signage that captured the amazing visuals of today’s feature films. Click on this link to see a short video of the installation at CinemaCon:
APRIL 23 – 26, 2012 Now that the dust is settling at Caesar’s Palace in Las Vegas after a week of Celebrating the Moviegoing Experience at CinemaCon 2012, it’s time to reminisce about the highlights of the second installment of the recently rebranded biggest Industry Event of the Year. For many attendees, the back-to-back events created a rapid fire revolving door of exciting Studio presentations, seminars, meetings and parties that left them dizzy with excitement. Olson Visual is the official graphics provider for CinemaCon and as such, printed and installed most of the signage you saw at CinemaCon. All the elevator doors, escalator walls, floors, mirrors and walls were decorated with graphics printed by Olson Visual. Our crew started installing the graphics the weekend before CinemaCon and worked every day seamlessly during the convention changing out various graphics for each event. Dreamworks Animation Chairman Jeffrey Katzenberg paying tribute to THE DICTATOR Sacha Baron Cohen Monday,… read more →
CinemaCon 2012 is fast approaching and the excitement is building… As April 23 approaches, I’m reminded of the first time I experienced an industry convention called ShoWest. In 1989, I was charged with coordinating the transportation & staging of The Batmobile used in Tim Burton’s BATMAN to Bally’s Hotel/Casino in Las Vegas for the Warner Bros. Luncheon. I was so excited because I had always heard of this unique event, which takes place once a year where the Studios show off their upcoming releases to theatre owners. This, coupled with the fact that I was responsible for bringing BATMAN’s Batmobile to show the theatre owners was doubly exciting! From 1989 thru 2001, my responsibility was to coordinate the staging of the Warner Bros. Luncheon in Bally’s Grand Ballroom. It was an event that I never tired of and had the most fun (outside of staging my own publicity stunts). The Warner Bros.… read more →
Olson Visual was recently awarded the prestigious G7 Certification. Developed by IDEAlliance, G7 produces the most consistent color reproduction by balancing the grays. Visible colors of magenta, cyan or yellow appear when images are balanced. This is commonly known as “casted” images. G7 allows the printer to adjust the luminance visibly without test strips or tedious percentages as used in other methods. It displays the colors of the press operator exactly what the color should look like. It duplicates the exact color every time, making G7 the most efficient driving force for accurate color duplication. This application enables Olson Visual to reproduce a visual match between different imaging systems using simple procedures. Olson Visual is proud to be certified in the G7 Method, the new industry standard of printing. Olson Visual is known for using the most advanced systems and technological equipment. With Olson Visual, you get the most trusted… read more →
How did Olson Visual install the gigantic 40 foot high X 32 foot wide TITANIC banner at the Regency Village Theatre Westwood in Los Angeles? Starting at 1 am, it took Olson Visual over 5 hours, 2 cranes and 5 workers to install this humongous banner. In fact, the installers saw the sun come up as they were completing the job! Click on the link below to see the complete installation in less than 3 minutes! http://vimeo.com/39309422
Olson Visual’s recent installation of a gigantic 40 foot high X 32 foot wide banner for Paramount’s 3D re-release of TITANIC continues a long standing Hollywood Tradition of Showmanship of placing giant attention getting cut-outs and banners on the tower of Los Angeles’ iconic Regency Village Theatre in Westwood. To put it in perspective…this banner is 1.7 times bigger than KING KONG (who was 24 feet tall) and 171 times bigger than a one sheet poster. It took Olson Visual over 5 hours, 2 cranes and 5 workers to install this humongous banner on the historic tower. The 170 foot high Village Theatre tower can be seen from most any vantage point in Westwood Village and is considered the symbol of this LA suburb, home of another institution…UCLA. In fact, UCLA has placed the Village Theatre tower on the front cover of its official magazine. In a future posting, I will showcase some eye-catching giant displays that have adorned this historic… read more →