Olson Visual prints for Blade Runner 2049: window graphics, marquees, and backlit graphics.

Bladerunner 2049 is a neo-noirsccience fiction movie starring Ryan Gosling, Robin Wright, Jared Leto, and Harrison Ford. The film adopts similar technological advancements and set thirty years later from the original.

Goslings character K, investigates a war between replicants and humans. K works for Wallace Corporation (a manufacturer of replicants) and uncovers a DNA archive of Rachael, one of the main characters from the original film. The CEO Niander Wallace wants to find the original child of Rachael and has K followed. K goes to a farm where he finds a carved tree and has a memory of a toy horse. He then realizes he might be the missing child.

The movie was nominated for several Academy Awards but unfortunately, only took Best Cinematography and Visual Effects. It was nominated for Post Production, Sound Mixing, and Sound Editing.

Personally, this film was by far the best film of the year and was snubbed for Best Picture. This is partly due to low box office sales. It was critically acclaimed but hardly anyone went to see it in theaters. Why? The movie is more slow moving then usual films these days. It has a similar pace and reminiscent style of the 70s and 80s. The cinematography was very important to the style of the film and perhaps, new movie goers did not appreciate this. Secondly why it wasn’t nominated, was because science fiction movies are hardly ever nominated for Best Picture including the classic 2001 Space Odyssey by Krubrick (1968). Instead it was given to In the Heat of the Night. One must ask which film was remembered and studied for the last 40 years? Hopefully one day the Academy can recognize  science fiction.

Olson Visual delivered fantastic graphics for this amazing film. This included a window graphic in Lincoln Square New York, marquees in Westwood, and prop and displays in Hollywood. Check out our work and see the film!