What is G7? Developed by IDEAlliance, G7 produces the most consistent color reproduction by balancing the grays. Visible colors of magenta, cyan or yellow appear when images are unbalanced. This is commonly known as “casted” images. G7 allows the printer to adjust the luminance visibly without test strips or tedious percentages as used in other methods. It displays the colors to the press operator exactly what the color should look like. It duplicates the exact color every time, making G7 the most efficient driving force for accurate color and duplication. This application enables OV to reproduce a visual match between different imaging systems using simple procedures.
At the Autry Museum in Griffith Park, Olson Visual was on location and placed large graphic banners to enhance the visual impact of the exhibit, “Masters of the American West”. This fine art show is a tradition at the Autry as every year, more than seventy-five contemporary artists showcase Western inspired themes. Artworks were available for purchase and a silent bid was held.
It’s not that often that we see a massive rock having a grander entourage then any rock star in Hollywood. 100 people came out to watch the 340-ton granite being transported through the city of Los Angeles. “Levitated Mass” by Michael Heizer, is not only a large-scale installation but also a monolithic journey of a single section of earth.
In congruence with Pacific Standard Time, the A+D Museum in Los Angeles recently took down a major historical exhibition, The Words of Charles and Ray Eames”. It was a retrospective, comprised of common tools and objects. Olson Visual was chosen as the graphic production of this comprehensive look into the lives of Eames.
The Fowler Museum along with UCLA’s Chicano Studies Research Center (CSRC), presented “Mapping Another L.A.”, an exhibition that examines the cultural movement of Chicano history. In conjunction with Pacific Standard Time, and two other associated retrospectives at the Los Angeles County Museum of Art and Autry National Center; Fowler takes a deep look into the empowerment of social movement. Olson Visual provided reflecting graphics to better illustrate this powerful message.
At the California Association of Museums Annual Conference on February 17, 2012, 60 California museums with 40 educational sessions, addressed different aspects of museum work. Olson Visual was a premier sponsor and presented innovative techniques in green conscious printing. Eder Cetina, the company’s creative director and museum consultant, was on location to describe the company’s proactive efforts in protecting the ecosystem and maintaining the most state-of-the-art graphic printing.
With state of the art graphics, Olson Visual creates a unique experience to compliment the most amazing exhibitions nationally. Recently, Olson Visual produced striking wall graphics at Skirball Cultural Center’s “Women Hold Up Half the Sky”. Banners were also carefully stretched to create a circular shape into an audio display. This interactive show allows the viewer to hear the accounts of brave women around the world.
Los Angeles County Museum of Art and the Museo de Arte Moderno in Mexico City presented a historical examination of 47 American and Mexican female surrealists. While male artists painted themes of objectifying and fetishizing the female body, woman explored their own identity and subjectivity. This movement allowed woman to express femininity in new and innovative ways. It was therefore, a time of liberation and self-discovery in dream like situations that represented the soul of surrealism and Olson Visual was there to illustrate these concepts.
California Design is the Pacific Standard Time exhibition at Los Angeles County Museum of Art that showcases Modern Design set in sunny California. It is one of the first major studies with more then 300 objects of metalwork, cars, furniture, clothing, graphics, and textiles. This show focuses on design found in California from 1930 – 1965. Therefore, Olson Visual was the leading choice to illustrate such an important show with various techniques of printing and graphics.
“Women Hold Up Half the Sky” is the present exhibition at Skirball Cultural Center that explores the current situation of woman’s rights and health in a global scale of inequality that inspires change and movement. The critically acclaimed book “Half the Sky: Turning Oppression into Opportunity for Women Worldwide,” was written by Nicholas D. Kristof and Sheryl WuDunn that inspires this progressive exhibition. You can listen to the survivors who have changed their lives with education, finances and independence while glancing at the vibrant imagery that captures this transformation.