When I started at Warner Bros. in 1978, I had the rare honor of having a publicist named Marty Weiser as my mentor. Marty was the greatest publicist at Warner Bros. who devoted 50 years of his most creative life to his beloved Studio and was considered by all of his colleagues to be a marketing genius. Some day, I will tell you more about this amazing creative man. The first thing Marty taught me was about the publicity stunt. The publicity stunt is a staged event that is designed to get media coverage. It is the most creative and cost effective way to get media attention. “THE PUBLICITY STUNT”, Marty would tell me, “IS THE ART OF MAKING NEWS”. When the stunt is covered as news by the media, there is NO cost for this coverage. The only cost is the expense of staging the event. I should… read more →
Above is a timelapse clip of Olson Visual’s installation of a giant double sided graphic for Universal’s March release of “DR. SEUSS’ THE LORAX” which took 7 hours to install and covers the entire front of the theatre…but you can see the whole process in less than 3 minutes here! Above are images of the completed giant double sided graphic from the inside of the theatre (click on image to make larger).